Hi. I'm
Khodar El-Helou
MarTech & Web Developer.
I build Salesforce Marketing Cloud journeys, healthcare portals and WordPress web applications, with the data, integrations and technical SEO behind them.
5+ years
Marketing automation, web development and technical SEO
20+ brands
Pharma and healthcare work through Commune Digital and CX Strategy
35+ websites
Built and relaunched at oa agency, SEO planned from the start
6+ portals
Gated healthcare professional portals, 1,000+ users each
01.
About Me
I build Salesforce Marketing Cloud journeys, healthcare portals and WordPress websites, with the data, integrations and technical SEO behind them. 5+ years across pharma and healthcare brands, agency clients and e-commerce, from requirements and development through to testing and launch.
I’m a Sydney-based developer with a Bachelor of Computer Science. I like turning a marketing brief into the journey, website and data logic that make it work, then testing it properly before it goes live. At CX Strategy and Commune Digital I built Salesforce Marketing Cloud campaigns, healthcare portals and medical education platforms, and worked as technical lead alongside the project manager. At oa agency I build WordPress websites with technical SEO planned in from the start.
Australian citizen
02.
Recent Projects
Marketing systems and websites I've built
Four projects across marketing automation, healthcare platforms and agency websites.
Salesforce Marketing Cloud · CX Strategy
Healthcare welcome and nurture journeys
Automated journeys that took new sign-ups from registration to event invitations, product education and direct ordering.
- Welcome and nurture journeys in Journey Builder for pharma and healthcare brands, reaching audiences of about 5,000–50,000.
- SQL Query Activities in Automation Studio for segmentation, with data extensions designed in Contact Builder.
- AMPscript and SSJS for personalisation and CloudPage logic.
- A Tidio-to-SFMC connection so opted-in contacts received campaign SMS, plus Salesforce CRM integration through MC Connect.
Journey Builder · Automation Studio · Contact Builder · SQL · AMPscript · SSJS · MC Connect
Salesforce Marketing Cloud · CX Strategy
Unsubscribe and preference centre
A CloudPage that lets subscribers manage their email preferences or unsubscribe, built to meet Spam Act requirements.
- The CloudPage and AMPscript logic that updates subscriber status in a data extension.
- Preference options, and a field that captures unsubscribe reasons for reporting.
CloudPages · AMPscript · Data extensions
Healthcare web development · Commune Digital
Healthcare professional portals and Inside Practice
Gated portals and a medical education platform for doctors and specialists, across breast cancer, influenza, opioid treatment, structural heart and cardio-renal medicine.
- 6+ WordPress portals with gated login for verified healthcare professionals, each with 1,000+ users, plus resource libraries, custom forms and SFMC integration.
- The Inside Practice education platform (LearnDash) and therapy-area microsites hosting expert presentations, videos and podcasts.
- Outlook-tested HTML emails and RTEs for these HCP audiences.
WordPress · LearnDash · PHP · JavaScript · HTML · CSS · SFMC
WordPress development · oa agency
Agency websites with technical SEO
35+ websites built or relaunched with SEO planned from scoping to launch.
- Rebuilds and new builds in WordPress and Elementor, with schema markup, 301 redirect mapping, heading hierarchy and internal linking.
- PageSpeed scores lifted from 20–40 to 80–90+ using LiteSpeed.
- WP All Import and ACF workflows that map client SKU spreadsheets to product pages.
Result: relaunched sites typically grew organic search clicks and sessions about 10x within six months, from low baselines (28-day comparisons in Search Console and GA4).
WordPress · Elementor · ACF · WP All Import · LiteSpeed · GA4 · Search Console
Inside Practice Education Platform
Education Platform - Web Application
Structural Heart Solutions
Microsite - Web Application
Jet1 Plumbing Solutions
Plumbing Website
Imperial Excavations
Excavation Website
SLM Patios and Pergolas
Branding and Website
Moving with Arthritis
Arthritis Resource - Web Application
Care Valley Disability Services
NDIS Website
Sparkly Smiles
Brand Packaging
Mindful Parenting
Branding and Website
Cardio-Renal And Thrombosis
Presentations, highlights, discussion videos and podcasts from experts and clinicians in the medical field.
03.
Skills & Expertise
What I bring to a team.
Salesforce Marketing Cloud
Journeys, CloudPages, segmentation, personalisation and preference management for regulated healthcare email, with deliverability set up properly (SPF, DKIM, DMARC).
Journey Builder · Automation Studio · Email Studio · Content Builder · Contact Builder · CloudPages · AMPscript · SSJS · SQL · MC Connect · triggered sends · SMS
Web development and integrations
WordPress websites, WooCommerce stores and gated healthcare portals, connected to marketing platforms and CRM through REST and SOAP APIs, MC Connect and tools like Tidio.
WordPress · Elementor · WooCommerce · LearnDash · ACF · WP All Import · PHP · JavaScript · HTML · CSS · Git
Web development and integrations
WordPress websites, WooCommerce stores and gated healthcare portals, connected to marketing platforms and CRM through REST and SOAP APIs, MC Connect and tools like Tidio.
WordPress · Elementor · WooCommerce · LearnDash · ACF · WP All Import · PHP · JavaScript · HTML · CSS · Git
Web development and integrations
WordPress websites, WooCommerce stores and gated healthcare portals, connected to marketing platforms and CRM through REST and SOAP APIs, MC Connect and tools like Tidio.
WordPress · Elementor · WooCommerce · LearnDash · ACF · WP All Import · PHP · JavaScript · HTML · CSS · Git
04.
I am proud to have worked with the following brands
